Website Maintenance Checklist for Business Owners

Backups

Confirm that automated backups are running, stored safely and periodically tested. A backup that cannot be restored is not a reliable recovery plan.

Software and security

Update the CMS, theme and plugins through a controlled process. Remove unused accounts and software, enforce strong authentication and review security alerts.

Forms and conversion paths

Submit every important form, test call and email links, and confirm notifications reach the correct team member. Broken forms silently waste marketing spend.

Speed and mobile experience

Review core pages on real mobile devices, compress new media and investigate unexpected changes in loading time.

Content accuracy

Check prices, offers, team information, hours, policies and service descriptions. Remove outdated claims and repair broken links.

Analytics and search visibility

Review traffic quality, conversions, indexing coverage and top search queries. Use the information to prioritize improvements rather than making random changes.